The intelligence that sees a garment before it exists.

After more than a decade in international technology consulting, Elisa Álvarez chose to redirect her career toward her true vocation: fashion. This led to the creation of CYRANA, a premium brand specialized in fur garments, where she developed a deep understanding of the product, the client and the emotional value garments can hold.

Through direct contact with clients, she identified a recurring reality: pieces of great material or sentimental value often stop being worn simply because they no longer fit the wearer’s life, style or needs.

That tension between what a garment is and what it could become is the origin of ReLuxe Lab.

Her role in the project is to define the vision: a new way of understanding design through what already exists, where every garment becomes a point of departure.

A software engineer specialized in artificial intelligence, Hugo represents the ability to turn intuition into a real and useful tool.

With experience in the development of complex platforms, cloud architectures and data analysis systems, he has worked in environments where technology is not an end in itself, but a means to solve tangible problems.

At ReLuxe Lab, he leads the development of a technology capable of analyzing garments and generating transformation proposals with precision, making accessible something that until now depended almost entirely on imagination.

His approach is clear: to turn complexity into useful simplicity.

An entrepreneur with a well-established track record since the 1980s, Juan José brings to the project a perspective grounded in market reality and execution.

He has founded and developed industrial companies with sustained growth, adapting across economic cycles and expanding operations into new markets.

At ReLuxe Lab, his role is to ensure that the vision does not remain an idea, but becomes structure, business model and growth.